Research on the Endogenous Influence and Configuration Effect of Information Granularity and Public Behavior on Public Opinion Aggregation:Hybrid Method Based on VAR and QCA
[Research purpose]Facing the complex network environment,this paper discusses the key factors that affect the aggregation of public opinion.It not only contributes to the efficient dissemination of public opinion information,but also can improve the speed and accuracy of government public opinion regulation.It has important practical significance.[Research method]Using VAR and fsQCA fu-sion method,this paper selects 28 video platform negative events as the research object.This paper uses VAR model to verify the two-var-iable variable causality between information granularity,public behavior and consensus aggregation.On this basis,this paper uses the fsQ-CA method to explore the influence mechanism of the combination of six antecedents on the aggregation of public opinion:information au-thority,information coverage,information coverage,public concern,public activity,and public participation period.[Research conclu-sion]It is found that there is a significant two-variable variable causal relationship between information granularity,public behavior and consensus aggregation.In this paper,eight kinds of conditional configurations that lead to the convergence of high opinion are discovered.Information reporting rate,public concern and public activity are the core conditions.This paper summarizes three theoretical models of high opinion aggregation:public behavior driven,information granularity driven,and information public driven.
information granularitypublic behaviorconvergence of public opinionsendogenous influenceconfiguration effect
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