A Study on the Types and Mechanisms of Imitation Behavior of Internet Users'Information Alienation in Emergencies
[Research purpose]This paper analyzes the types and mechanism of imitation behavior in information alienation among neti-zens in emergencies,providing support for the return of online public opinion to a healthy state in emergencies.[Research method]This paper integrates the perspective of existing theoretical analysis,constructs an explanation framework of Internet users'information alienation imitation behavior in emergencies from the two dimensions of government public power and Internet users'behavior orientation,refines and summarizes the types of Internet users'imitation behavior,and then analyzes Internet users'imitation behavior with case study method to explore the mechanism of Internet users'information alienation imitation behavior in emergencies.[Research conclusion]Imitation be-havior in information alienation among netizens in emergencies can be divided into four types:cluster,scattered,browse,and termination.The homology,homogeneity,and comparability of emergencies or emergency scenarios,the low cost and high return of information alien-ation imitation behavior,and the internalization of information transmission behavior in emergencies are all important reasons for the occur-rence of imitation behavior.To solve these problems,it is necessary to start from three aspects:curbing information alienation production,classifying and handling imitation behavior,and creating a good online public opinion environment.
emergenciesnetwork public opinioninformation behaviorinformation alienationimitative behaviorpublic power of the governmentinternet users