Analysis of the Communication Characteristics and Effects of China-Related Issues on International Mainstream Social Media Platforms
[Research purpose]This study aims to explore the communication characteristics and effects of China-ralated issues on inter-national mainstream social media platforms,using posts related to China on Twitter,Facebook,TikTok,YouTube and Quora as illustra-tive examples.[Research method]It utilizes a Python-based web crawler to extract primary posts from various platforms,employs the BERT model to analyze the themes and sentiments within the tweets,and conducts correlational and regression analyses to examine the in-teractive effects of platforms in themes and sentiments presentation.[Research conclusion]The theme of"Urban Travel and Gastrono-my"about China has the highest posting proportion on international social media platforms;significant thematic and emotional tendencies exist between different platforms.Twitter tends to feature theme of"military resource power"with a negative emotional tone,whereas Tik-Tok shows a preference for"urban travel and gastronomy"with a positive emotional tone.Both soft issues and hard issues have received widespread attention on international mainstream social media platforms,but the levels of influence they generate are different.Soft issues garner higher emotional resonance,while hard issues receive lower emotional recognition.
social mediaChina-related issuesinternational communicationcommunication characteristicscommunication effectChi-nese storymedia affordance
万方数据
维普
