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ChatGPT网络舆情特征多维度演化分析

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[研究目的]ChatGPT在世界范围内刷爆网络,引起全球的关注和热议.互联网上针对ChatGPT产生多种不同的声音,从广泛社会舆论视角探究ChatGPT网络舆情特征的多维度演化规律,有利于为新兴科技类产品的舆情研判和利益相关者决策提供支撑.[研究方法]基于传播学视角构建了 ChatGPT网络舆情特征多维度演化分析框架,以微博为数据获取平台,使用意见领袖影响力、LDA主题挖掘以及SnowNLP情感分析方法对ChatGPT网络舆情多维度特征演化展开分析.[研究结论]ChatGPT网络舆情发展分为缓慢萌发期、火爆出圈期、波动下降期以及稳定发展期四个阶段;初期意见领袖中包含科技科普博主、权威媒体以及社会公众人物,后期自媒体和名人的意见领袖作用逐渐被权威媒体和网络平台媒体所取代;热点主题数量增加,且主题不断细化和深化.公众对ChatGPT的情感以积极乐观为主.ChatGPT网络舆情的情感倾向与主题演变趋势相一致.
Multi-Dimensional Evolution Analysis of ChatGPT Network Public Opinion Characteristics
[Research purpose]ChatGPT has exploded the Internet worldwide,attracting global attention and heated discussion.ChatGPT generates a variety of voices on the Internet.Exploring the multi-dimensional characteristics of evolution of network public opinion for ChatGPT is conducive to providing support for public opinion research on technology products and stakeholder decision-making.[Re-search method]Based on the communication studies,we constructed the analysis framework.We collected data from Weibo and used the LDA topic mining and SnowNLP sentiment analysis methods to analyze the evolution of opinion leaders,topics and emotional tendency.[Research conclusion]The development of ChatGPT network public opinion can be divided into four stages:slow germination period,hot circulation period,hot decline period and stable development period.In the early stage,opinion leaders included science and technolo-gy bloggers,mainstream media and public figures.In the later stage,the role of opinion leaders of we-media and social figures was grad-ually replaced by mainstream media and network platform media.The number of hot topics has increased,and the topics have been contin-uously refined and deepened.Public sentiment towards ChatGPT is predominantly positive and optimistic.The emotional tendency of ChatGPT network public opinion is consistent with the evolution trend of the topics.

ChatGPTinternet public opinionevolution of public opinionvisualizationopinion leaderssentiment analysis

王健、杨柳、李雪松、牛锐泽

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哈尔滨工业大学经济与管理学院 哈尔滨 150001

哈尔滨工业大学航天学院 哈尔滨 150001

ChatGPT 网络舆情 舆情演化 可视化 意见领袖 情感分析

国家社会科学基金重点项目

21AZD084

2024

情报杂志
陕西省科学技术信息研究所

情报杂志

CSTPCDCSSCICHSSCD北大核心
影响因子:1.502
ISSN:1002-1965
年,卷(期):2024.43(7)
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