首页|大国竞争语境下美国战略传播体系:演进特征、运作模式及经验思考

大国竞争语境下美国战略传播体系:演进特征、运作模式及经验思考

扫码查看
[研究目的]美国的战略传播体系是其国家战略的重要支撑,也是其在所谓"大国竞争"时代对其他国家进行意识形态渗透与舆论攻击的重要手段.该文拟通过对美国战略传播体系演进特征与运作模式的系统研究,在指出其为霸权护持目的服务的同时,总结其优势特点,为中国国际传播能力建设提供相关借鉴.[研究方法]采用实证研究法,通过系统梳理新世纪以来美国颁布的战略传播文件分析其演进特征,并结合美国开展战略传播行动的具体案例剖析其在大国竞争语境下战略传播体系的具体运作模式,最后通过分析其开展战略传播行动的效能总结相关优势,提出对我国际传播体系建设的有关思考.[研究结论]从概念提出到体系成熟,美国的战略传播体系在演进过程中逐步实现了从军方主导到军民一体,从单一部门负责到跨职能部门整合运转,从单一目标信息投送到全领域舆论攻势的发展,形成了全政府协同、政府——社会联动、盟友追随配合的运作模式,并在政府机制协调、国家舆论力量统筹等方面具有明显优势,值得我们深入研究.
A Study on the Evolution of American Strategic Communication System in the Context of Great Power Competition
[Research purpose]The strategic communication system of the United States is an important support for its national strategy,and also an important means for its ideological penetration and public opinion attack on other countries in the so-called"great power com-petition"era.This paper intends to systematically study the evolution characteristics and operation mode of the American strategic commu-nication system,point out that it serves the purpose of maintaining hegemony,and summarize its advantages and characteristics,so as to provide relevant reference for China's international communication capacity building.[Research method]This paper analyzes the evolu-tion characteristics of strategic communication documents issued by the United States in the 21st century,and analyzes the specific opera-tion mode of its strategic communication system in the context of great power competition in combination with specific cases carried out by the United States.Finally,by analyzing the effectiveness of these actions,it summarizes relevant advantages and puts forward some thoughts on the construction of China's international communication system.[Research conclusion]From the advancement of the concept to the maturity of the system,the strategic communication system in the United States has gradually realized the development of military-led to military-civilian integration,from a single department to a cross-functional integrated operation,from a single target information delivery to the development of public opinion offensive in the whole field,forming an operation mode of whole-government coordination,government-society linkage,and ally cooperation.It has obvious advantages in the coordination of government mechanism and the coordi-nation of national public opinion forces,which is worth more in-depth study.

strategic communicationgreat power competitioninternational communicationpublic opinionstrategic communication systemAmerica

冯子剑、陈曦、朱启超

展开 >

国防科技大学外国语学院 南京 210039

国防科技大学国防科技战略研究智库 长沙 410003

战略传播 大国竞争 国际传播 舆论 战略传播体系 美国

国防科技大学研究生科研创新项目

XJCX2023123

2024

情报杂志
陕西省科学技术信息研究所

情报杂志

CSTPCDCSSCICHSSCD北大核心
影响因子:1.502
ISSN:1002-1965
年,卷(期):2024.43(8)
  • 8