[Research purpose]Focusing on users'cross-platform knowledge communication behaviors based on podcasts under contextu-al differences,analyze their behavioral patterns and characteristics,and reveal the cross-platform knowledge co-creation modes and effects presented in this process.It can help to improve the knowledge co-creation mechanism of online platforms and provide practical guidance for platforms and users.[Research method]Taking 1 169 podcasts as the research object,obtain respectively 150 497 knowledge com-munication data of vertical platforms and 7 494 knowledge communication of comprehensive platforms,and realize cross-platform user a-lignment to carry out comparative analysis in terms of cross-platform user characteristics,topics and emotional tendencies of knowledge communication.[Research conclusion]The results indicate that vertical podcast platforms and comprehensive platforms link up based on cross-platform users,resulting in five types of cross-platform knowledge co-creation modes with different behavioral complexity and con-tent innovation,which enhance the knowledge value and positive dissemination effect of podcasts;the effect of cross-platform knowledge co-creation is closely related to the differences in the platform context,and also affected by differences in the types of users,with high-influence producer users showing higher innovativeness,positive affective tendencies,and similarity of cross-platform identity representa-tions in cross-platform processes.
关键词
跨平台知识交流/知识共创/跨平台用户对齐/平台情境差异/播客
Key words
cross-platform knowledge communication/knowledge co-creation/cross-platform user alignment/platform contextual differences/podcast
维普
万方数据