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社会信息加工视角下网络舆情群体有慧涌现机理

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[研究目的]厘清网络舆情群体智慧涌现机理可洞察复杂舆情场内的信息价值,为网络舆情的知识管理提供理论依据.[研究方法]在群体智慧涌现的性态刻画基础上,基于社会信息加工理论构建机理集成模型,包括认知触发机理、协同标注机理、观点交互对抗机理、时效控制机理、平台响应机理,并讨论子机理间的作用关系,通过实证分析证明机理研究的合理性.[研究结论]网络舆情群体智慧涌现具有复杂非线性系统特征,知识实体符合幂律分布规律.网络群体在舆情观点发散阶段的知识密度较高,在舆情观点聚合阶段群体智慧涌现并不明显,观点分散造成的信息异质环境并不是激发群体智慧的充要条件.
Research on the Mechanism of Collective Intelligence Emergence of Network Public Opinion from the Perspective of Social Information Processing
[Research purpose]Clarifying the mechanism of intelligent emergence of online public opinion groups can provide insights in-to the information value in complex public opinion fields and provide theoretical basis for knowledge management of online public opinion.[Research method]Based on the characterization of the emergence of collective intelligence,a mechanism integration model is construc-ted based on social information processing theory,including cognitive triggering mechanism,collaborative annotation mechanism,view-point interaction and confrontation mechanism,time control mechanism,and platform response mechanism.The relationship between sub mechanisms is discussed,and the rationality of mechanism research is demonstrated through empirical analysis.[Research conclusion]The emergence of intelligent online public opinion groups has complex nonlinear system characteristics,and knowledge entities follow the power law distribution.The knowledge density of online groups is relatively high in the stage of divergent public opinion viewpoints,and the emergence of group intelligence is not obvious in the stage of aggregation of public opinion viewpoints.The information heterogeneity environment caused by dispersed viewpoints is not a sufficient and necessary condition to stimulate group intelligence.

online public opiniongroup intelligenceemergence mechanismcharacter depictionsknowledge entitynonlinear emer-gencesocial information processing theory

刘毅洲、黄微

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吉林大学商学与管理学院 长春 130022

网络舆情 群体智慧 涌现机理 性态刻画 知识实体 非线性涌现 社会信息加工理论

国家自然科学基金面上项目

72174072

2024

情报杂志
陕西省科学技术信息研究所

情报杂志

CSTPCDCSSCICHSSCD北大核心
影响因子:1.502
ISSN:1002-1965
年,卷(期):2024.43(10)