Research on the Situational Simulation Teaching Model of Automobile Marketing Based on the Integration of Industry and Education
With the changing demand for talent structure in the automotive marketing industry,universities need to pay more attention to the cultivation of practical skills in automotive marketing.Therefore,based on the integration of industry and education,the reform of Automobile Marketing scenario simulation teaching mode can better integrate industry and teaching.By simulating real automotive marketing scenarios,students can learn theoretical knowledge of Automobile Marketing,master marketing operation skills,and enhance practical application abilities in practice.By creating scenarios,task driven,practical simulation,and integrating industry and education in the Automobile Marketing course,aiming to achieve a deep integration of automotive marketing theory and practice.This not only effectively improves teaching quality and effectiveness,but also cultivates students'practical abilities and innovative spirit.Based on this,can better promote the innovative development of the automotive marketing industry and optimize the allocation of educational resources.
integration of industry and educationscenario simulationteaching modeAutomotive Marketing
万方数据
维普
