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基于PEST模型的国有汽车检测机构发展策略研究

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在汽车产业"新四化"持续蓬勃发展、消费市场竞争日趋激烈的背景下,汽车检验检测行业也迎来了全新的发展机遇与挑战。文章通过立足当下国有汽车检测机构所面临的复杂内外部环境现状,借助宏观环境(PEST)分析模型,从政治、经济、社会和技术等方面因素分析,初步探讨研究了影响检测机构发展的关键因子,并针对性的提出发展建议及措施,以期为检测机构发展战略制定提供参考。
Study on the Development Strategy of State-owned Automobile Testing Organization Based on the PEST Model
Under the background of the"new four modernizations"of automobile industry and the increasingly fierce competition in consumer market,the automobile inspection and testing industry also faces new opportunities and challenges.Based on the complex internal and external environ-ment of the state-owned automobile testing organizations,this paper analyzes the politics,economy,society and technology and other factors by PEST analysis model,the key factors affecting the development of testing organizations are discussed,and the development suggestions and measures are forward to provide reference for the development strategy of testing organizations.

automotive inspeltion industrystate-owned institutionPEST analysisdevelopment strategy

孟德宇、杨茜

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中汽研汽车检验中心(天津)有限公司,天津 300300

汽车检测行业 国有机构 PEST分析 发展策略

2025

汽车实用技术
陕西省汽车工程学会

汽车实用技术

影响因子:0.205
ISSN:1671-7988
年,卷(期):2025.50(2)