Study on the Development Strategy of State-owned Automobile Testing Organization Based on the PEST Model
Under the background of the"new four modernizations"of automobile industry and the increasingly fierce competition in consumer market,the automobile inspection and testing industry also faces new opportunities and challenges.Based on the complex internal and external environ-ment of the state-owned automobile testing organizations,this paper analyzes the politics,economy,society and technology and other factors by PEST analysis model,the key factors affecting the development of testing organizations are discussed,and the development suggestions and measures are forward to provide reference for the development strategy of testing organizations.