A survey study on rural road traffic safety culture based on the theory of planned behavior
To effectively enhance traffic participants'awareness of traffic safety,this study designs a traffic safety culture scale based on the Theory of Planned Behavior and conducts a questionnaire survey among rural residents in Chongqing.Exploratory factor analysis and confirmatory factor analysis are used to test the reliability and validity of the scale.Structural equation modeling is employed to explore the influencing factors of traffic safety culture among different travel groups and their relationships.The results indicate that issues such as pedestrians crossing roads arbitrarily and lingering on the road are primarily influenced by subjective norms,unsafe behaviors among cyclists are mainly determined by their perceived behavioral control,and drivers'intentions for speeding and drunk driving are predominantly influenced by subjective norms.The analysis of influencing factors and the underlying mechanisms of traffic safety culture can provide reference and practical guidance for promoting traffic safety education and the development of traffic safety culture.
Theory of planned behaviorstructural equation modelingrural roadstraffic safety culture
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