Research on Consumers'Intention to Use Unmanned Distribution from the Perspective of Public Health
To promote the application of unmanned distribution in life scenes,a mechanism model of the in-fluence of perceived health threat and perceived preventive efficacy on consumers'intention to use un-manned distribution was constructed with protection motivation theory as the main framework and antici-pated regret as the emotional intermediary variable.The related data were collected by questionnaire stars and tested the hypothesis by using Smart PLS software based on the structural equation model.The re-sults show that perceived preventive efficacy and anticipated regret have a positive effect on consumers'in-tention to use,while perceived health threat has no significant effect.Anticipated regret is the key emo-tional factor that affects consumers'intention to use,and serves as a mediator among perceived health threat,perceived preventive efficacy,and intention to use.
unmanned distributionanticipated regretprotection motivation theory
国家科技期刊平台
NSTL
万方数据
维普
