Research on Sales and Financing Costs of Green Products in Platform Supply Chain under Blockchain Technology
A secondary supply chain consisting of green product manufacturers and an online sales platform was constructed to address the problem of expensive and difficult financing difficulty for green R&D of manufacturers facing financing shortages.The selection of online sales channels for green products in the platform supply chain and the decision-making problem of blockchain in solving financing information a-symmetry were discussed.The research results indicate that the sensitivity of consumers to green prod-ucts,the unit cost of adopting blockchain,and bank interest rates all have an impact on the greenness of products and the profits of manufacturers and platforms.The unit cost and platform commission rate of blockchain play a major role in the selection of sales channels for green products.When the commission rate is low or moderate and the unit cost of blockchain is low or moderate,the platform adopting block-chain and adopting a consignment model can achieve a win-win situation of ecological benefits and economic benefits for supply chain members.