首页|区块链技术下平台供应链绿色产品销售与融资成本研究

区块链技术下平台供应链绿色产品销售与融资成本研究

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针对资金短缺的制造商绿色研发时融资贵且融资难的问题,构建了一个由绿色产品制造商和线上销售平台组成的二级供应链,探讨平台供应链中绿色产品在线销售渠道选择及区块链解决融资信息不对称时的决策问题.研究结果表明,消费者对绿色产品的敏感程度、采用区块链单位成本和银行利率均对产品绿色度以及制造商和平台利润产生影响;区块链单位成本和平台佣金率对绿色产品销售渠道选择起主要作用;佣金率较低或适中且区块链单位成本较低或适中时,平台采用区块链并采取代售模式可实现生态效益和供应链成员经济效益双赢.
Research on Sales and Financing Costs of Green Products in Platform Supply Chain under Blockchain Technology
A secondary supply chain consisting of green product manufacturers and an online sales platform was constructed to address the problem of expensive and difficult financing difficulty for green R&D of manufacturers facing financing shortages.The selection of online sales channels for green products in the platform supply chain and the decision-making problem of blockchain in solving financing information a-symmetry were discussed.The research results indicate that the sensitivity of consumers to green prod-ucts,the unit cost of adopting blockchain,and bank interest rates all have an impact on the greenness of products and the profits of manufacturers and platforms.The unit cost and platform commission rate of blockchain play a major role in the selection of sales channels for green products.When the commission rate is low or moderate and the unit cost of blockchain is low or moderate,the platform adopting block-chain and adopting a consignment model can achieve a win-win situation of ecological benefits and economic benefits for supply chain members.

platform supply chaingreen R&Donline salesfinancingblockchain

丁振华、牟宗玉、阮龙杰

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青岛大学商学院,青岛 266061

平台供应链 绿色研发 在线销售 融资 区块链

山东省自然科学基金

ZR2017BG002

2024

青岛大学学报(自然科学版)
青岛大学

青岛大学学报(自然科学版)

影响因子:0.248
ISSN:1006-1037
年,卷(期):2024.37(2)
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