Impact of Different Game Patterns on Supply Chain Firms'Price Strategy and Performance
The effects of three different game patterns,including non-cross-shareholding,cross-sharehold-ing and alliance,on two-tier supply chain firms'price strategy and performance were researched.The opti-mal proportions of cross-shareholding between supply chain firms and the distribution scheme of the chain's total profit based on Shapley value in alliance game were proposed.The results show that cross-share-holding,compared with non-cross-shareholding,reduces equilibrium market price,increases overall effi-ciency of the supply chain and consumer surplus,and improves economic welfare,but retailer suffers a slight loss of profit.Supply chain firms'comprehensive cooperation through alliance has lower market price than partial cooperation through cross-shareholding,and the profits of each firm,the consumer sur-plus and the economic welfare are greatly improved,so as to achieve a win-win situation between the sup-ply chain's firms and consumers.
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