Fresh Food E-commerce Logistics Service Quality Evaluation Based on Deep Learning——Take"JD Fresh"for Example
To promote the innovative integration and development of logistics service quality evaluation methods and achieve comprehensive and accurate assessments,an evaluation index system was constructed with JD fresh's online reviews as the research object,and sentiment analysis was performed using a bidi-rectional long short-term memory network(BiLSTM)combined with an attention mechanism(ATT)mod-el.The results show a positive upward trend in the overall logistics service quality of JD Fresh.The pro-fessionalism of logistics personnel demonstrates significant strengths,while packaging quality assurance services exhibit deficiencies.The integration of the evaluation index system with sentiment scores allows for a more comprehensive reflection of consumer satisfaction with logistics service quality.
logistics service qualitydeep learningsentiment analysisbidirectional long short-term mem-oryattention mechanism
万方数据
