Currently,the city brand image of Qingdao still lags behind that of major international cities,with issues such as insufficient hot topics,limited discussion topics,and unsatisfactory communication effects in its international communication.This article attempts to integrate innovative paths for the international communication of the Qingdao city brand,summarize specific strategies to enhance its international communication effectiveness,and propose that under the concept of digital public diplomacy,it should give full play to the differences of multiple subjects in international communication,enrich the carrier of urban culture,integrate various international communication channels,etc.,so as to improve the international visibility of Qingdao city brand.
维普
万方数据