Corpus-based Research on the Qingdao's International Image and Pathways for Universities in Qingdao to Enhance the City's Global Influence
Enhancing the international image is a crucial step in the construction of Qingdao as a global maritime center.Investigating the international image of Qingdao shaped by domestic English media can provide a reference for strengthening the city's international influence.This study constructs a Qingdao international image corpus based on ChinaDaily,Global Times,and People's Daily Overseas Edition,and analyzes trends,key terms,collocations,and concordance lines.The findings reveal that:(1)Qingdao has become a significant focus in the reports of the three major mainstream English media in China,(2)Qingdao's international image mainly involves major international events,Qingdao commercial brands,and Qingdao tourism landmarks,among other aspects,(3)Qingdao's efforts and plans to enhance its international influence.Meanwhile,the study also identifies that there is immense potential in shaping and promoting Qingdao's international image overseas.Based on this,the study proposes to strengthen public opinion monitoring,enhance the construction of foreign discourse communication think tanks,and improve overseas publicity channels,with the aim of further enhancing Qingdao's international image.
domestic mainstream English mediacorpusQingdaointernational imageuniversities in Qingdaopathways
NETL
NSTL
万方数据
