Research on the Construction and Communication of Qingdao Tourism Image Based on Tiktok Short Video Platform
In the era of We Media,Tiktok short video platform is an important position for urban tourism image promotion.There are a large number of short videos about Qingdao tourism on Tiktok.Through sorting out and analyzing them,we have constructed a tourism image of Qingdao,which shows a positive image of"outstanding mountain and sea landscape","literary and artistic style","numerous card punching places",and"warm and friendly citizens".However,there will also be negative images of"high prices"and"occasional bad tourism services".This paper further explores the problems of the communication of Qingdao's urban tourism image on the Tiktok short video platform,and proposes effective strategies for these problems.
Tiktok short videoQingdao's tourism imageconstruction and dissemination
万方数据
维普
