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北京土地市场的赢者诅咒现象

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土地市场是房地产市场的重要组成部分,是房地产市场能否实现平稳健康发展的关键,对宏观经济、政府财政和金融稳定具有重要影响.然而,中国土地市场中参与者盲目扩张、不理性购地的现象突出,不利于稳地价、稳房价、稳预期政策目标的实现和土地市场的健康发展.该文利用北京土地市场企业参与竞拍的微观数据,分析赢者诅咒现象是否存在;并通过构建股票市场收益率的决定模型,分析其影响因素.结果表明:赢者诅咒现象存在于北京土地市场,市场会对最终出价溢价率高的竞得者产生负面评价,联合竞拍等方式有助于参与者合理出价.
Phenomenon of the winner's curse in the Beijing land market
[Objective]The land market plays a key role in achieving a stable and healthy market for real estate development and has a significant impact on macroeconomic conditions,government finances,and overall financial stability.However,many participants in the Chinese land market engage in blind expansion and irrational land acquisition,which interferes with achieving policy objectives such as price stability for land and housing,as well as the healthy development of the land market.This study analyzes market feedback of land auction participants and the factors influencing them.We use auction theory to examine the existence of the winner's curse phenomenon in the Beijing land market and provide policy recommendations for the government to regulate the land market.[Methods]This study is based on micro-level auction data from land sales in Beijing between 2013 and 2018 and from the Wind enterprise database.We first construct models to calculate cumulative abnormal returns for the auction participants'stock prices in the periods following land auctions.We then use an event study to explore the effects of participant,land,and auction characteristics on stock price changes.Particular attention is given to market feedback on the auction winners.The uniqueness of this study lies in the vast amount of data used.We consider factors that are crucial elements of market feedback but have been relatively unexplored in previous studies,such as participants'bidding premiums,past experiences in land auctions,and joint bidding.[Results]We find that:(1)The higher the final bidding premium of land auction participants,the more negative the market's reaction.Previous experience with repeated bidding and joint bidding enables participants to access more market information,helping mitigate irrational bidding.Variables such as land value,bidding intensity,and the frequency of winning bids on a single day that reflect a bidder's economic strength lead to more positive market evaluations.(2)Evidence of the winner's curse phenomenon is observed in the Beijing land market.Although cumulative abnormal returns do not show significant inter-group differences between winners and losers,results of controlling for the final bidding premium reveal that higher bidding premiums result in more negative market evaluations for the winners.Joint bidding helps winners to make rational bids,but the effect of repeated participation in the short term is not significant.(3)The market holds a significantly negative view of bidders who are active over an extended period,and this effect is more pronounced for the winners,providing additional evidence for the existence of the winner's curse phenomenon.[Conclusions]Based on these findings,we recommend the government to enact policies to encourage market participants to make rational bids.This could be achieved by promoting complementary advantages and sharing market information through joint bidding to some extent.The government should also enhance information disclosure through various means to alleviate information asymmetry in the market and strengthen supervision of active market participants'funds and the development and construction processes to reduce irrational bidding behavior.

land marketauction theorywinner's curse phenomenonstock pricejoint bidding

李恩源、刘洪玉、朱恩伟

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清华大学恒隆房地产研究中心,北京 100084

土地市场 拍卖理论 赢者诅咒现象 股票价格 联合竞拍

国家自然科学基金面上项目

72274102

2024

清华大学学报(自然科学版)
清华大学

清华大学学报(自然科学版)

CSTPCD北大核心
影响因子:0.586
ISSN:1000-0054
年,卷(期):2024.64(2)
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