Research on optimizing the development path of marathon industry based on SWOT-PEST analysis model
Based on the development of the marathon industry in a certain area in recent years,the SWOT-PEST analysis model was used to comprehensively analyze the internal advantages,disadvantages,external opportunities,and threats of the marathon industry.The research results show that from 2018 to 2022,China's per capita marathon consumption expenditure showed an upward trend,and the overall size of the marathon industry showed an upward trend.The marathon industry has great development potential,but is easily constrained by external environment.Based on this,strategies and suggestions have been proposed to promote the high-quality development of the marathon industry,continuously innovate the competition mode,fully integrate modern technology,strengthen scientific supervision,and build a cultural brand.
NETL
NSTL
万方数据
