Exploration of Intelligent Recommendation for Full Touch Marketing Based on Big Data Technology
The new features of 5G,such as large bandwidth and low latency,make intelligent marketing with big data technology at its core more convenient.Empowering the key links of full touch marketing through big data processing,intelligent content recommendation,and effect monitoring greatly optimizes the accuracy of advertising and enriches advertising strategies.Through the analysis and insight of full touch big data,we have continuously improved the real-time recommendation,personalized marketing,multiple reach,and precise content delivery capabilities of different channel touchpoints such as apps,mini programs,H5,WeChat,and short and multimedia messages.