日本"观光外交"战略的推行模式、成效和困境
The Implementation Mode,Effect and Dilemma of Japan's"Tourism Diplomacy"Strategy
刘青梅1
作者信息
- 1. 国防科技大学国际关系学院,江苏 南京 210039
- 折叠
摘要
2002年,小泉纯一郎政府首次提出海外游客赴日旅游之于日本经济的重要性;2007年1月,随着《观光立国基本法》的修订,日本政府开始重视海外游客赴日旅游的公共外交效果.在迄今为止的研究中,围绕"观光立国"政策的论述已形成综合性态势,并已得出较为明确的观点,但鲜有研究关注这一政策与公共外交理论的结合.21世纪初至今,日本政府推行"观光外交"战略的模式主要是放宽海外游客赴日旅游签证限制、整合并提升国内旅游资源.就效果而言,直观的经济数据验证了日本推行"观光外交"模式的成功,而在提升国际形象这一公共外交效应方面,日本政府还需在争取摇摆群体方面下更多功夫.政策制定存在矛盾性、区域间旅游资源分布不均、老龄少子化等现状是日本推行"观光外交"面临的巨大困境.
Abstract
In 2002,the government led by Junichiro Koizumi first mentioned the importance of overseas tourists visiting Japan to the Japanese economy.In January 2007,with the revision of The Tourism Na-tion Promotion Basic Law,the Japanese government began to pay attention to the public diplomacy effect of overseas tourists visiting Japan.In the studies so far,the discussion around the policy of"building a na-tion through tourism"has formed a comprehensive trend,and a relatively clear consensus view has been reached,but few studies have paid attention to the combination of this strategy and public diplomacy theo-ry.Since the beginning of the 21st century,the Japanese government has implemented the strategy of"tourism diplomacy"mainly by loosening visa restrictions for overseas tourists to Japan and integrating and improving domestic tourism resources.In terms of effect,intuitive economic data verify the success of Japan's"tourism diplomacy"mode,and in terms of the public diplomacy effect of enhancing its interna-tional image,the Japanese government still needs to make more efforts to win over the swing groups.Contradictions in policy making,uneven distribution of tourism resources between regions,and an aging population with declining birthrate are the major difficulties for Japan's"tourism diplomacy".
关键词
日本/观光外交/推行模式/效果/困境Key words
Japan/tourism diplomacy/the implementation mode/effect/dilemma引用本文复制引用
基金项目
国家社会科学基金(2021-SKJJ-C-038)
出版年
2024
NETL
NSTL
万方数据