A Study on the Interactive Development Patterns of Tourism and Cultural Industries in Shenzhen
With field survey and review of the related literature, the current status and problems of the interaction between culture industry and tourism industry are analyzed, and three basic patterns of such interaction with reference to the theories of industrial convergence and industry chain are induced in combination with the successful experiences of the interaction between the two industries. The author argues that it is necessary to intensify the interaction between tourism and culture industries of Shenzhen. The three main basic patterns are: innovative tourism product through industrial convergence, development of culture industry as scenic spots through the extension of industry chain, and innovative tourism marketing through industrial cooperation. According to the present distribution of tourism resources and the characteristics of culture industry of Shenzhen, three distinctive tourism and culture industry zones are identified, namely, the coastal zone in the east, the entertainment zone in the central area, and the culture zone in the west. Also the aims and the development patterns for each of the zones are defined.