昌宁茶产业发展现状及对策
The Current Situation and Countermeasures of tea Industry Development in Changning County
李鑫 1张海东 2汪全伟2
作者信息
- 1. 云南农业大学热带作物学院 云南普洱 665000
- 2. 中国热带农业科学院科技信息研究所 海南海口 571101
- 折叠
摘要
茶产业是云南省保山市昌宁县的支柱产业,振兴茶产业是实现人民增收的重要途径之一,也是昌宁县实现乡村全面振兴的基础和核心.本文通过SWOT分析法研究昌宁茶叶产业的发展情况,从新质生产力的视角提出提升管理水平、建立互联网营销体系、提升茶叶加工水平、茶叶与文旅融合发展、增加优质广告的投放等方面的建议,以期为昌宁茶产业稳步发展提供参考.
Abstract
The tea industry is the pillar industry of Changning County,Baoshan City,Yunnan Province.Revitalizing the tea industry is an important way to increase the income of the people of Changning and forms the foundation and core of Changning's rural revitalization.This article uses the SWOT analysis method to study the current development status of the Changning tea industry,and proposes countermeasures and suggestions in terms of improving farmers'management level,establishing an internet marketing system,enhancing tea processing level,integrating the tea industry with cultural industry and tourism,and increasing the investment in high-quality advertising,aiming to provide references for the steady development of Changning tea industry.
关键词
茶产业/SWOT分析/新质生产力/对策/昌宁Key words
tea industry/SWOT Analysis/development Countermeasures/Changning引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
维普
万方数据