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昌宁茶产业发展现状及对策

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茶产业是云南省保山市昌宁县的支柱产业,振兴茶产业是实现人民增收的重要途径之一,也是昌宁县实现乡村全面振兴的基础和核心。本文通过SWOT分析法研究昌宁茶叶产业的发展情况,从新质生产力的视角提出提升管理水平、建立互联网营销体系、提升茶叶加工水平、茶叶与文旅融合发展、增加优质广告的投放等方面的建议,以期为昌宁茶产业稳步发展提供参考。
The Current Situation and Countermeasures of tea Industry Development in Changning County
The tea industry is the pillar industry of Changning County,Baoshan City,Yunnan Province.Revitalizing the tea industry is an important way to increase the income of the people of Changning and forms the foundation and core of Changning's rural revitalization.This article uses the SWOT analysis method to study the current development status of the Changning tea industry,and proposes countermeasures and suggestions in terms of improving farmers'management level,establishing an internet marketing system,enhancing tea processing level,integrating the tea industry with cultural industry and tourism,and increasing the investment in high-quality advertising,aiming to provide references for the steady development of Changning tea industry.

tea industrySWOT Analysisdevelopment CountermeasuresChangning

李鑫、张海东、汪全伟

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云南农业大学热带作物学院 云南普洱 665000

中国热带农业科学院科技信息研究所 海南海口 571101

茶产业 SWOT分析 新质生产力 对策 昌宁

2024

热带农业工程
中国热带农业科学院

热带农业工程

影响因子:0.274
ISSN:
年,卷(期):2024.48(2)
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