A Study on Rural Tourist Satisfaction Based on IPA Analysis—Taking Yuzhong County as an Example
Through questionnaire survey,this paper evaluates the satisfaction of rural tourists from 20 indicators,and draws an analysis chart of"satisfaction-importance"by IPA model.It is found that the catering,landscape and entertainment in Yuzhong County have been recognized by tourists,but the overall satisfaction is not high,because the transportation and overall infrastructure services in Yuzhong County have not met the expectations of tourists.Yuzhong county should improve the traffic environment,level up the service quality and enhance the overall satisfaction of tourists.
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