乡村振兴背景下黄山市乡村旅游高质量发展的困境与对策
Predicaments and Countermeasures for High-quality Rural Tourism Development in Huangshan City under the Background of Rural Revitalization
李德璇1
作者信息
- 1. 浙江海洋大学经济与管理学院 浙江舟山 316000
- 折叠
摘要
近年来,乡村旅游作为促进乡村振兴的重要手段,越来越受到社会关注.黄山市凭借优渥的自然地理条件,众多自然和人文景观,具有发展乡村旅游的先天优势.在内外因素双重促进下,黄山市乡村旅游发展势头迅猛,不断取得优秀的成绩,但同时也暴露了一些问题.本文以黄山市乡村旅游作为研究对象,通过研究发现存在同质化严重、管理相对落后、品牌建设不足、专业人才匮乏、游客体验性不佳等问题,提出有关对策建议,以期为促进黄山市及类似县市乡村旅游的良好发展有所帮助.
Abstract
In recent years,rural tourism has increasingly drawn social attention as a crucial approach of promoting rural revitalization Huangshan city with abundant natural geographic advantages,numerous natural and cultural attractions,possesses inherent strengths for developing rural tourism.Under the dual promotion of internal and external factors,Huangshan rural tourism develops rapidly and has made outstanding achievements,but also exposed some potential problems.This paper takes rural tourism in Huangshan City as the research object.Through the research,it finds that there are serious homogenization,relatively backward management,insufficient brand construction,lack of professional talents,insufficient tourist experience and other problems,and puts forward relevant countermeasures and suggestions,in order to help promote the good development of rural tourism in Huangshan City and similar counties and cities.
关键词
黄山市/乡村振兴/乡村旅游/对策Key words
Huangshan City/rural revitalization/rural tourism/countermeasures引用本文复制引用
出版年
2024