E-commerce Live Streaming Assisting Agricultural Product Marketing Strategy—A Case Study on Meitan Cuiya
The rapid development of the Internet has brought new opportunities for agricultural product marketing.E-commerce live streaming has permeated into people's daily lives in the context of new media,gradually transforming the consumption patterns of most people,which is the key to product marketing.To better explore the related situation of e-commerce live streaming in assisting agricultural product marketing,this article takes Meitan Cuiya as an example to analyze the internal mechanism of e-commerce live streaming in helping agricultural product marketing,and combines the local e-commerce live streaming development status to analyze the real plight of product marketing.Finally,it proposes effective strategies for e-commerce live streaming to assist agricultural product marketing,with the aim of fostering a virtuous interaction between the rapid growth of local agricultural product marketing and e-commerce live streaming..
e-commerce live streaminginternal mechanismproduct marketing
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