Barriers and Countermeasures of Rural E-commerce Development in Jilin Province under the Rural Revitalization Strategy
This article aims to analyze the bottlenecks faced by rural e-commerce development in Jilin Province under the rural revitalization strategy and proposes corresponding solutions.The research has found that rural e-commerce in Jilin Province has made significant progress in terms of market size expansion,government support,agricultural industrial upgrading,and innovation capabilities.However,it also faces challenges such as adverse geographical and climatic conditions,inadequate logistics system in mountainous areas,imperfect financial system,and a shortage of related talents.To address these issues,this article puts forward measures such as deepening supply chain management,strengthening online promotion,innovating logistics distribution technology,increasing the construction of warehousing facilities,promoting rural financial innovation,establishing e-commerce financial service platforms,providing financial training,promoting e-commerce major training in colleges,mobilizing the enthusiasm of e-commerce talents,and establishing talent evaluation and reward mechanisms.These measures are intended to serve as a reference for the development of rural e-commerce in Jilin Province.
rural revitalizationrural e-commercecountermeasureJilin Province
万方数据
维普
