Research on the Path of Improving Farmers'Digital Literacy in the Context of Digital Village Construction—A Survey Based on Six Digital Villages in Hunan Province
Research on the Path of Improving Farmers'Digital Literacy in the Context of Digital Village Construction—A Survey Based on Six Digital Villages in Hunan Province
Farmers'digital literacy is the driving force to promote the endogenous development of digital village construction,necessitating continuous improvement to propel ongoing rural revitalizaiton,strengthen the societal foundation of China's digital economy,and facilitate the rural modernization.Using questionnaire surveys,qualitative interviews and other research methods,the research team successively went to six typical villages in Hunan Province for digital village construction to conduct village-based research,aiming to deepen the theoretical research on the cultivation of farmers'digital literacy and promote new progress in the construction of digital villages.The survey revealed that improving farmers'digital literacy faced difficulties such as inadequate endogenous motivation for digital skill learning,insufficient application of digital technology,and imperfect construction of digital education infrastructure.The development of the two-way intrinsic incentive model of'emotion+benefit',the integration of'media+network'digital technology resources,and the consolidation of the material foundation of'digital+facilities'can improve the digital literacy level of farmers as a whole and make digital technology better contribute to rural revitalization.
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