SWOT Analysis and Development Strategies for the Coffee Industry in Pu'er City,Yunnan Province
Coffee is one of the three major beverages in the world(coffee,cocoa,and tea).The Yunnan coffee industry is a significant part of China's coffee industry.Coffee cultivation in Pu'er City has a history of over a hundred years and has become a crucial industry in the region.This article examines the current status and characteristics of the coffee industry in Pu'er City,employs the SWOT analysis model to assess its strengths,weaknesses,opportunities,and challenges,and proposes strategic recommendations in terms of promoting superior varieties,standardizing market management,strengthening integrated innovation,creating boutique estates,and expanding market channels.The aim is to provide reference for the high-quality development of the Pu'er coffee industry.
coffee industrySWOT analysisdevelopment strategiesPu'er City
NETL
NSTL
万方数据
