广安森林养生旅游发展策略研究
Research on the Development Strategies of Forest Health Tourism in Guang'an
邓小辉 1李雪芬 2罗新香3
作者信息
- 1. 广安职业技术学院经济与旅游管理学院 四川 广安 638000
- 2. 广安职业技术学院学生工作部 四川 广安 638000
- 3. 广安职业技术学院医学院 四川 广安 638000
- 折叠
摘要
森林养生旅游已是"旅游+"的重要业态,深受人们喜爱.本文梳理了广安森林养生旅游发展现状,分析存在的问题,发现广安森林养生旅游存在开发配套基础设施不完善、资源没有得到充分利用、森林养生旅游产品开发尚未形成完整的产业链以及从业人员业务水平有待提升等问题,提出完善政策法规,落实产业技术标准和质量规范;强化产业顶层设计、拓宽融资和营销渠道,实施差异化开发模式;把养生特色融入旅游要素中,形成完备产业链;大力引进培养各层次人才等相关策略,以期助力广安森林养生旅游产业高质量发展.
Abstract
Forest wellness tourism has become an important segment of the"tourism+"industry and is widely favored by people.This article outlines the current status of the forest health tourism industry in Guang'an,analyzes existing issues,identifies the existing problems and deficiencies,such as inadequate infrastructure,underutilized resources,incomplete development of forest health tourism products into a full industrial chain,and the need for improved professional skills among industry personnel.It proposes strategies including improving policies and regulations,implementing industrial technical standards and quality norms;strengthening top-level industrial design,broadening financing and marketing channels,adopting differentiated development models;integrating health characteristics into tourism elements to form a complete industrial chain;and vigorously introducing and cultivating talent at all levels.These strategies aim to promote high-quality development in Guang'an's forest health tourism industry.
关键词
森林养生旅游/产业升级/开发策略Key words
forest health tourism/industrial upgrade/development strategies引用本文复制引用
出版年
2024
NETL
NSTL
万方数据