Cross-border electronic commerce,as a new network operation model,is reshaping the international trade chain of small and medium-sized enterprises.The inherent characteristics of agricultural products and policy incentives make cross-border e-commerce highly compatible with the trade of agricultural products.This article analyzes the current status of agricultural e-commerce in China and identifies issues such as cognitive biases,knowledge gaps,and insufficient comprehensive skills among college students engaged in the agricultural e-commerce industry.Finally,it proposes strategies for students to support the agricultural e-commerce trade sector.
关键词
电子商务/农产品贸易/大学生
Key words
e-commerce/trade of agricultural products/college students
维普
万方数据