摘要
鹧鸪茶是代茶饮料植物和药用植物,在海南旅游、餐饮市场被广泛应用,具有清热解毒、消炎、利胆、解油腻、助消化等功能.乡村振兴的全面推进、海南自贸港的建设及国际市场的竞争,为海南鹧鸪茶资源的开发和利用提供了机遇和挑战.海南鹧鸪茶资源丰富,但存在着资源保护不足、开发落后、品牌宣传不够等问题.文章结合鹧鸪茶资源的开发利用现状,运用SWOT分析方法,提出加大资源保护、延伸产业链、加强品牌建设、推进茶旅融合发展等策略.
Abstract
Mallotus oblongifolius is a tea-substituting beverage plant and medicinal plant widely used in the tourism and catering markets of Hainan.It has the effects of clearing heat and detoxication,antiphlogosis and cholagogic effects,relieving oil,and assisting digestion.The comprehensive promotion of rural revitalization,the construction of the Hainan Free Trade Port,and the competition of the international market provide opportunities and challenges for the development and utilization of M.oblongifolius resources in Hainan.There are abundant M.oblongifolius resources in Hainan,but there are problems such as insufficient resource protection,backward development,and insufficient brand promotion.Based on the current develop-ment and utilization status of M.oblongifolius resources,a SWOT analysis was used.We noted several strategies,such as increasing resource protection,extending the industrial chain,strengthening brand construction,and promoting the integrated development of tea tourism for its development.
基金项目
2017三亚市专项科研试制项目(2017KS17)
NETL
NSTL
万方数据