Study on the Marketing Path of Hainan Brand Agriculture from the Perspective of New Media
China has entered a new media era,and the brand agriculture marketing model has changed dramatically.It is necessary to explore new marketing paths because the combination of new media has become a crucial path for the develop-ment of brand agriculture.This article focuses on the general environment of the new media era,explains the connotations and mechanisms of brand agriculture and new media technology in branding,the current situation of brand agriculture construction in Hainan,analyzes the problems of brand agriculture marketing from the perspective of new media,proposes corresponding measures to solve each problem,starts from the supply side and the consumer side,and draws the marketing path of Hainan's brand agriculture under the field of new media to provide a reference for the brand construction and dissemination of relevant enterprises in Hainan Province and even the country.This study provides a reference for the brand construction and dissemi-nation of related enterprises in Hainan Province and even in the whole country.
new mediabrand agriculturemarketing methodsbrand buildingpath optimization
NETL
NSTL
万方数据
