Practical Application of Technical Marketing in Equipment Lubrication Management for Large Industrial Users
The paper introduces the marketing practices of specialized lubricant companies,where a technical team serves as the core of marketing efforts,providing personalized services to deeply understand the needs of large industrial users.This approach significantly reduces enterprise lubrication and management costs,while establishing a marketing model for customer acquisition and after-sales services.The paper highlights the core content of technical marketing and its specific practical results,emphasizing the significant importance of the technical marketing model in breaking through traditional mar-keting approaches for the development and maintenance of large industrial enterprises.