技术营销在大型工业用户设备润滑管理方面的实践
Practical Application of Technical Marketing in Equipment Lubrication Management for Large Industrial Users
何天宇 1宋庆武 1吴长彧 1梁德君 1范立新 1杜志松 1于洋1
作者信息
- 1. 中国石油上海润滑油产品设计分公司,上海 201800
- 折叠
摘要
文章介绍了专业润滑油公司以技术团队为营销主体,通过管家式服务为大型工业用户深度挖潜,大幅降低企业润滑成本和管理成本,获得客户和后服务市场的营销模式;展示了技术营销的核心内容和具体实践成果;阐述了技术营销模式突破传统营销模式在大型工业企业开发与维护中的重大意义.
Abstract
The paper introduces the marketing practices of specialized lubricant companies,where a technical team serves as the core of marketing efforts,providing personalized services to deeply understand the needs of large industrial users.This approach significantly reduces enterprise lubrication and management costs,while establishing a marketing model for customer acquisition and after-sales services.The paper highlights the core content of technical marketing and its specific practical results,emphasizing the significant importance of the technical marketing model in breaking through traditional mar-keting approaches for the development and maintenance of large industrial enterprises.
关键词
技术营销/工业用户/管家式服务/润滑管理/实践Key words
technical marketing/industrial user/personalized service/lubrication management/practice引用本文复制引用
基金项目
中国石油润滑油公司项目(石油企202108)
出版年
2024
NETL
NSTL
万方数据