Study on Practice of Marketing Value Management of Lubricants Based on Market Research
China's rapid economic growth leads to a sharp rise in lubricant sales.With continuous expansion of China's lubri-cant market,the competition has become very fierce.In recent years,China's economy has entered a new stage of deep in-dustrial reconstruction,which causes shrinking market size of lubricant.The traditional model of lubricant sales cannot meet the needs of lubricant enterprises.In the modern lubricant enterprise management,market research provides an insight into the market development situation,acknowledgement of market and customer needs,and guarantee of enterprise marketing activ-ities.Thus,in-depth market research is of great significance to management decision of marketing value of lubricant enterprises.
NETL
NSTL
万方数据
