Economic risk,financial risk and psychological risk are all perceived risk dimensions in an electronic shopping environment.While the perceived risk can be studied from the perspective of an individual decision-making process,the factors affecting consumer decision making,such as individual attitudes,experiences,external influences are important parts of designing risk management mechanism in online shopping environment.These mechanisms,such as reputation,ocr,third-party guarantees,etc.,control and reduce consumer perceived risks from different angles.
perceived riskthe factorsin e-commerce
Hanpeng Zhang、Ruofan Sun
展开 >
School of Business Administration Southwestern University of Finance and Economics
NETL
NSTL
维普
万方数据
