Matter,energy,structure and time are the most basic elements of human cognition and machine cognition,and are the common cornerstone of human intelligence and artificial intelligence.Information is neither matter nor energy but a derivative of structure and time.On top of the four elements are the soft structure of thinking and the hard structure of matter,corresponding respectively to mathematics based on imagination and reasoning,and physics based on observation and empirical evidence.The mission of cognitive physics is to use the theories and methods of physics to explain human cognition and its formation process.Art ificial intelligence condenses and reproduces human intelligence,and uses machines to imitate and expand human cognition.In the future,breakthroughs should be made in the limitations of Turing machines and memory intelligence,and embodied interactive intelligence which are difficult to compute should be developed;the cloud model,data field,topological potential,cloud transformation and other cognitive physics theories and methods shall be used to formalize human uncertainty cognition,form cognitive spirals,and realize the self-growth of cognition;and the research and development of interactive,self-learning,self-growing cognitive machines shall be made to open up a new direction of artificial intelligence that combines various intelligence,human intelligence,and shared intelligence.