首页|Research on Current Situation and Legal Regulation of Cosmetics Live Streaming E-commerce in China
Research on Current Situation and Legal Regulation of Cosmetics Live Streaming E-commerce in China
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国家科技期刊平台
NETL
NSTL
万方数据
Analyze the compatibility between cosmetics and live streaming e-commerce from its own nature,marketing means and supply chain characteristics.According to the prominent problems,sort out the relationship between all parties in the cosmetics live e-commerce industry chain.Combined with the latest regulatory policies of live streaming e-commerce and cosmetics,the responsibilities of different subjects in cosmetics live streaming e-commerce are summarized,and relevant suggestions and countermeasures are put forward for the standardization and development of live streaming e-commerce.Cosmetics brand owners are the first responsible persons for product quality.Anchors,as a mixed identity between intermediary,advertising spokesperson and operator,should bear stricter joint and several liability when recommending products related to consumers'health.If anchors fail to clearly identify themselves in the recommendation process,thus causing consumers to mistake them for the operator of the cosmetics,they should assume the obligations of the operator.
cosmeticslive streaming e-commercelegal relationshipresponsibilities of parties
Jiang Ying
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School of business,Zhejiang Pharmaceutical University,China
国家科技期刊平台
NSTL
万方数据
