Exploring the beauty of Qiannan heritage culture:Design and application of cultural and creative products in the context of tourism plus
With the the deepening development of tourism,tourism creative products have become a new expres-sion of regional culture,integrating culture,creativity and aesthetics.As a multi-ethnic area in Guizhou Province,Qiannan is rich in traditional non-heritage cultural elements."Tourism+"is not only a driving force for tourism,but also a platform for integrating various industries and providing strong support for local economic development.As the main medium of highlighting regional culture,tourism creative products have attracted much attention under the background of cultural and tourism integration.The development of tourism creative products not only attracts attention,but also promotes the enhance-ment of local image.To analyses the current situation of tourism creative products in Qiannan,combines with design prac-tice,and discusses how to cleverly use regional non-heritage cultural elements for product design,can convey the cultural essence of Qiannan through reasonable design techniques,enhance the value of tourism cultural and creative products.
non-heritage cultural and creative productsculture and tourism integrationproduct design and inno-vation
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