Research on marketing strategy of clothing brand under the background of digital economy
The application of Internet technology and the digital transformation of consumer behavior have brought new challenges and opportunities for clothing brand marketing.How to use digital tools,integrate digital platforms,and innovate marketing methods has become the key to the sustained growth and competitiveness of clothing brands.Under the environment of digital economy,exploring how clothing brands use digital technology to enhance brand influence and consumer interaction,and how to adjust marketing strategies to adapt to market changes can provide theoretical guidance for clothing brands in the process of digital transformation.
国家科技期刊平台
NSTL
万方数据
