数字经济背景下服装品牌营销策略研究
Research on marketing strategy of clothing brand under the background of digital economy
夏鼎和1
作者信息
- 1. 信阳职业技术学院商学院,河南信阳 464000
- 折叠
摘要
互联网技术的应用和消费者行为的数字化转型,为服装品牌营销带来了新的挑战与机遇.如何使用数字工具、整合数字平台、创新营销方式,已成为服装品牌持续增长和竞争力提升的关键.在数字经济环境下,探究服装品牌如何利用数字技术增强品牌影响力和消费者互动,如何调整营销策略适应市场变化,能够为服装品牌在数字化转型过程中提供理论指导.
Abstract
The application of Internet technology and the digital transformation of consumer behavior have brought new challenges and opportunities for clothing brand marketing.How to use digital tools,integrate digital platforms,and innovate marketing methods has become the key to the sustained growth and competitiveness of clothing brands.Under the environment of digital economy,exploring how clothing brands use digital technology to enhance brand influence and consumer interaction,and how to adjust marketing strategies to adapt to market changes can provide theoretical guidance for clothing brands in the process of digital transformation.
关键词
数字经济/服装品牌/营销策略Key words
digital economy/clothing brands/marketing strategy引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据