With the prevalence of fandom culture in China,the niche market of cotton dolls,driven by the"fan economy",has emerged as a focal point for capital exploration.Concurrently,the derivative market for textile-based doll clothing is experiencing notable growth.Following an analysis of the current state of the doll clothing market,the four marketing strategies have been delineated,such as optimize the production and sales process,improve the supply chain;to establish a comprehensive industry supervision and management system;to conduct offline experiential activities for effective brand promotion;to collaborate with traditional clothing stores to cultivate a new market for"parent-child outfits".
国家科技期刊平台
NSTL
万方数据
