Research on empowering Zhejiang Shaoxing textile enterprises to build overseas brands and marketing strategies through cross-border e-commerce live streaming
The"14th Five-Year Plan for the Development of the Textile Industry"proposes to accelerate the development of new forms of foreign trade such as cross-border e-commerce,cultivate a group of international competitive brands,and increase the proportion of independent textile and clothing brand exports.Cross border e-commerce live streaming has become a new trend in foreign trade,guiding traditional textile enterprises to try new models of cross-border live streaming,expanding channels,finding new orders,and empowering brands to go global.On the basis of studying the construction tasks of the national textile industry during the 14th Five-Year Plan,the mechanism of cross-border e-commerce live streaming in the overseas brand building of textile enterprises is analyzed.Based on in-depth research and analysis of the current situation of overseas brand marketing of Zhejiang Shaoxing textile cross-border e-commerce enterprises,and based on the empowerment of cross-border e-commerce live streaming,digital marketing strategies for overseas brands of Zhejiang Shaoxing textile enterprises are proposed from the dimensions of brand IP,products,users,channels,and interaction.
万方数据
维普
