染整技术2024,Vol.46Issue(10) :118-120.

跨境电商平台下服装市场拓展策略研究

Research on apparel market expansion strategy under cross-border e-commerce platform

晏莹萍
染整技术2024,Vol.46Issue(10) :118-120.

跨境电商平台下服装市场拓展策略研究

Research on apparel market expansion strategy under cross-border e-commerce platform

晏莹萍1
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作者信息

  • 1. 浙江舟山群岛新区旅游与健康职业学院,浙江 舟山 316111
  • 折叠

摘要

随着经济全球化发展的程度不断加深,跨境电商平台也伴随着信息技术的创新迭代而不断发展,跨境电商平台对服装的业务模式和生产方式产生了深刻影响,为我国服装的出口发展提供了新机遇.通过阐述我国跨境电商平台服装市场的发展现状,针对存在的问题展开探讨,旨在为我国的跨境电商服装市场拓展提供策略.

Abstract

With the deepening of the development of economic globalization,cross-border e-commerce platforms are also developing along with the innovation and iteration of information technology.Cross-border e-commerce platforms have a profound impact on the business model and production mode of clothing,providing new opportunities for the export development of China's clothing.Through the elaboration of the development status of China's cross-border e-commerce platform apparel market,the existing problems are discussed,aiming at providing strategies for the expansion of China's cross-border e-commerce apparel market.

关键词

跨境电商平台/服装/市场拓展

Key words

cross-border e-commerce platform/clothing/market expansion

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出版年

2024
染整技术
江苏苏豪传媒有限公司 江苏省纺织工程学会

染整技术

影响因子:0.28
ISSN:1005-9350
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