Research on apparel market expansion strategy under cross-border e-commerce platform
With the deepening of the development of economic globalization,cross-border e-commerce platforms are also developing along with the innovation and iteration of information technology.Cross-border e-commerce platforms have a profound impact on the business model and production mode of clothing,providing new opportunities for the export development of China's clothing.Through the elaboration of the development status of China's cross-border e-commerce platform apparel market,the existing problems are discussed,aiming at providing strategies for the expansion of China's cross-border e-commerce apparel market.