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数字界面本土化:超越语言的跨文化设计

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随着信息全球化的发展,数字界面需要面向全球不同文化开展有效的本土化设计,以适应多元文化群体的需求.从跨文化视角出发,数字界面本土化设计中存在标准化可能忽视文化变异的价值,生产效率可能会弱化设计创新,以及表面的中立选择可能隐含文化偏见等诸多困境.为分析这一系列问题,本文从麦克卢汉的媒介环境理论出发,关注不同媒介环境对多元文化的适应性,强调文化差异的动态适应机制.通过描绘数字界面本土化设计中的文化困境,提出数字界面设计的伦理反思,激发对其中潜在文化政治因素的思辨,进而拓展和丰富麦克卢汉理论在数字语境中的应用价值.
Localization of Digital Interfaces:Transcending Language in Cross-cultural Design
With the advancement of information globalization,digital interfaces need to carry out effective localization designs oriented towards diverse global cultural groups,in order to meet the demands of multifaceted cultural users.From a cross-cultural perspective,digital interface localization design faces many di-lemmas including standardization may overlook the value of cultural variation,production efficiency may undermine design innovation and surface neutral choices may contain implicit cultural biases.To analyze this range of problems,this study employs Marshall McLuhan's theory of media ecology which focuses on how dif-ferent media environments adapt towards multifaceted cultures,emphasizing the dynamic adaptability of cultural differences.By depicting the cultural dilemmas in digital interface localization,it aims to provoke reflections on the ethical dimensions of digital interface design and bring to light embedded sociocultural politics,thereby expanding and enriching the application value of McLuhan's theory in digital contexts.

digital interfaceMcLuhanlocalization designinterface design

李岩

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常熟理工学院纺织服装与设计学院

数字界面 麦克卢汉 本土化设计 界面设计

江苏省社会科学基金常熟理工学院校级科研项目

21YSD001KYZ2023033Q

2024

艺术设计研究
北京服装学院

艺术设计研究

CSSCICHSSCD北大核心
影响因子:0.185
ISSN:1674-7518
年,卷(期):2024.(1)
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