首页|AIGC赋能创新设计的新动能和新路径

AIGC赋能创新设计的新动能和新路径

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AIGC技术持续创新,为创新设计发展迎来新契机,迸发出更大的产业应用活力.对此,本文整理并分析AIGC技术的具体特征,试图以此为基础探讨AIGC技术与创新设计结合发展的新路径.首先,通过先行研究整理了AIGC技术的概念和内容生成模式,将内容生成模式划分为内容生成、内容创造和内容交互三个阶段.结合AIGC技术在传媒、影视、电商等行业应用的具体案例,对三个阶段的应用模式进行整理,多层面客观分析AIGC技术特征.其次,将创新设计按照场景分为智能设计、人机融合、数字平台、绿色设计,深入剖析了AIGC技术特征对不同场景产生的积极影响,进而提出在AIGC融合发展的背景下,科学技术、文化艺术和产业模式三元融合的创新模式以及打造创新设计数智平台的新路径.
AIGC Provides New Momentum and Pathways for Innovative Design
The continuous innovation of AIGC technology ushers in a new opportunity for the development of innovative design and generates greater vitality for industrial application.In this regard,this paper collates and analyses the specific characteristics of AIGC technology,and tries to explore the new path of com-bining AIGC technology and innovative design on this basis.First of all,the concept of AIGC technology and content generation mode are collated through prior research,and the content generation mode is divided into three stages:content generation,content creation and content interaction.Combined with the specific cases of AIGC technology application in media,film and television,e-commerce and other industries,the application modes of the three stages are collated,and the characteristics of AIGC technology are objectively analyzed on multiple levels.Secondly,innovation design is classified into intelligent design,human-machine integration,digital platform and green design according to scenarios,and the positive influence of AIGC technology features on different scenarios is analyzed in depth,which then proposes the innovation mode of the triadic integration of science and technology,culture and art,and industrial mode and the new path of building a digital and intellectual platform for innovation design under the background of AIGC integration and development.

Innovation DesignAIGC TechnologyDigital Intelligence Platform

孙守迁、罗凌颖、乔显越

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浙江大学

浙江大学长三角智慧绿洲创新中心

创新设计 AIGC技术 数智平台

2024

艺术设计研究
北京服装学院

艺术设计研究

CSSCICHSSCD北大核心
影响因子:0.185
ISSN:1674-7518
年,卷(期):2024.(2)
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