Decoding Chaos:Innovations in Big Data-Driven E-commerce Fashion Design Models
The digital-intelligent collaborative innovation brought about by the integration of big data into design practices has broken the simple model of e-commerce fashion design and addressed the uncertainty caused by experience-based design.Since big data has now become a translation tool for e-commerce fashion design,this paper analyzes the way big data has reconstructed this design from three aspects:design elements,design ideas and design decisions.Un-derpinned by e-commerce big data,this paper examines a new design model for women's and export-oriented apparel driven by big data.It further discusses how the role of designers has changed in the big data-driven e-commerce fashion design environment,so as to promote the innovative development of digital intelligent fashion design.
data-driven designe-commerce fashion designdigital-intelligent fashion designe-commerce big data
NETL
NSTL
万方数据
