Flowing Event:Situational Construction and Embodied Performance of Fashion"Field":Viewing the Opening Ceremony of the Paris Olympic Games from the Perspective of Fashion Communication
Under the slogan"Games Wide Open",the opening ceremony of the 2024 Paris Olympic Games has unprecedentedly taken the whole city of Paris as an open theater,and built a"flowing event"through the embodied performance of performers and the visual spectacle generated by the overlapping of mixed media,which has become a global media event that attracts the world's attention.In this paper,the opening ceremony of the Paris Olympic Games is regarded as a kind of situational physical practice,that is,based on the situational construction and embodied performance,the humanistic urban image of the integration of sports and art,history and reality is presented.From the perspective of fashion communication,this paper discusses how Paris,as a fashion capital,realizes its unprecedented transcendence with the communication paradigm,cultural meaning,and the value creation of fashion"field"in the panoramic construction of the Olympic opening ceremony.
fashion communicationParis Olympic Opening Ceremonyfashion fieldSituated Bodily Practice
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