Research on the Relationship Between Corporate Social Responsibility,Marketing Capability and Financial Performance Under Environmental Uncertainty
Using data from 715 A-share listed companies in China from 2011 to 2020 as samples,this empirical study investigates the impact of corporate social responsibility(CSR)on financial performance and analyzes the me-diating role of internal marketing capabilities between them,as well as the moderating effect of external environ-mental uncertainty on this mediation relationship.The results show that CSR has a significant positive impact on both marketing capability and financial performance.CSR positively influences financial performance through the mediating variable of marketing capability.The impact of marketing capability on financial performance is negative-ly moderated by environmental uncertainty,which can also negatively moderate the effect of CSR on financial per-formance through the mediation of marketing capability.Based on these findings,companies should strengthen their CSR commitments and management,enhance their marketing capabilities,and dynamically adjust their develop-ment strategies in response to environmental changes.Governments should create a favorable environment for com-panies to actively fulfill their social responsibilities and achieve high-quality development.
corporate social responsibilitymarketing capabilityfinancial performanceenvironmental uncertainty
NETL
NSTL
万方数据
