Financial Performance Evaluation Analysis of Trip.Com Group Based on Entropy Weighted TOPSIS Method
Currently,online travel companies have has achieved rapid development and significant attention.How-ever,they still face challenges such as increasingly fierce market competition,supply chain struggles,and uneven market development and layout.To comprehensively assess the development of such companies,this paper applies the entropy-weighted TOPSIS method to evaluate the financial performance of Trip.com Group across five dimen-sions:profitability,solvency,operational capability,growth capability,and market and innovation capability from 2013 to 2022.Through horizontal comparison with three other sample companies in the industry,the study reveals the fluctuation trends in financial performance and relative competitive positions.The results show that Trip.com's financial performance has been on a fluctuating downward trend since 2013,with a significant weakening of capa-bility indicators,particularly since 2018.Compared to other companies,Trip.com excels in market and innovation capabilities but does not have a notable advantage in profitability,solvency,operational capability,or growth capa-bility.The analysis of Trip.com's financial performance provides insights and references for the company and other industry players,helping them maintain stable financial performance amidst fierce market competition and an ever-changing industry environment,thereby achieving sustainable development.
万方数据
维普
