科技元素在童装品牌中的应用
Application of Technological Elements in Children's Clothing Brands
何书琼 1孟颖 2王小雷1
作者信息
- 1. 武汉纺织大学 服装学院,武汉 430073
- 2. 荆州市红叶针织服饰有限公司,湖北 荆州 434000
- 折叠
摘要
以童装为研究对象,通过市场调研及案例分析,梳理分析科技元素在童装品牌中的应用形式、面临的挑战及发展趋势,并针对科技元素在童装品牌中的应用提出建议,以期为相关从业者进行设计创新提供一定的新思路,最后进行了将科技元素运用到童装设计的具体实践.研究表明,科技元素运用于童装品牌中需要结合消费者需求、重视其实用价值;进一步的设计实践说明科技元素在童装设计中的应用是多学科、多领域的交叉融合.
Abstract
Focused on children's clothing,the forms of technological elements in these brands,the challenges they face,and their developmental trends were elucidated by employing market research and case studies.Additionally,recommendations were provided for the application of technological elements in children's clothing brands,aiming to offer novel insights for industry practitioners in design innovation.Furthermore,a practical application of incorporating technological elements into children's clothing design was dis-cussed.The study indicates that the integration of technological elements in children's clothing brands necessitates consideration of consumer demands and emphasis on practical utility.Further design practices underscore that the application of technological elements in children's clothing design entails interdisciplinary and cross-domain integration.
关键词
科技元素/童装品牌/品牌创新/童装设计Key words
technological element/children's clothing brand/brand innovation/children's clothing design引用本文复制引用
出版年
2025